The search engine is the first thing these days to rush to mind as soon as someone starts thinking about searching for something. From there, the searching process starts that eventually comes down to your website. Then, it is the responsibility of your website to uphold the visitor and convince him/her to turn into a client. A huge role in this is of the user-experience of the website followed by the design, functionality, navigation and so many other things. When you outsource website design to India, one more thing is recommended, i.e. avoiding a number of mistakes that can prove costly for your website. These mistakes are often committed during the website designing process and hence can be called mistakes to avoid during the web deigning process. There are several of them and we have covered some of them. THE WEBSITE SHOULD DESCRIBE YOUR COMPANY One mistake that often web designers commit is that they follow the simple, straightforward path of creating a website and as a result, the design fails to connect to the core function of the business. This is something to be very careful about as you outsource web design India and ensure that the landing page or the home page should reflect what your company is involved in and there should be no confusion at all. A significant improvement in the ROI can be assured by making sure that the products and services offered by you are visible on every page. UNCLEAR CALL TO ACTION Once the website design and all your efforts have managed to convince a user to turn into a customer, the next step from there should be pretty clear. This is another mistake to be very careful about as you outsource website design to India because unclear further process will play a huge role in the audiences turning away from your website. This is where, "call-to-action" becomes so crucial and not just CTA, but a strategically placed CTA button in the form of BUY NOW, ADD to CART, CONTACT US, GET STARTED, etc. NO ANALYTICS Lack of analytics will prove to be a costly mistake that will influence the ROI significantly, particularly for a newly launched website. It is very important that the entire data is tracked down using analytics tools and this way the performance of the website is monitored. This means that you will have a wealth of data to monitor, assess and conclude the points, where your website needs improvement for enhanced return on investment.
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