When discussing the topic of digital marketing, people with limited knowledge of the field get confused upon hearing some terms. One of these terms is the LANDING PAGE and it is a name given to the page that visitors visit right in the beginning as they click your ad, banner, etc. The importance of landing page can be determined by the fact that there are specialist landing page developers deployed in a digital marketing company India. There is so much more to know about landing page apart from what we read just above. Here in this blog post, we will review some top things regarding landing pages and amidst this, one fact is that the effectiveness of the marketing campaign would rely a lot on how your landing page is performing.
How Long Should A Landing Page Be? This is a question that mostly WordPress website developers confront, as they are told to interact with the client regarding landing page designing. The answer to this is that there is no "One Size Fits All" kind of solution available in this segment. In case, there are some freebies offered, designers recommend a short landing page, but then, the longer copy works well when you are offering some service and seeking payments in lieu. Digital marketing company India professionals have a totally different opinion on this and they say that longer the copy, more money you would get. Steps To Create High-Converting Landing Page Identify Your Audience The process that Wordpress website developers start is started with the aim of targeting the traffic. Therefore, they have to ensure this right from the beginning that the page has all the elements that would entice the traffic and keep them pulled towards the website. For this, they first understand what their audiences want, what they desire and what they need. Then, in the next step, these designers/developers define your most-wanted action and in the third step, their role would be of defining the message. Then, the role would be of designing the landing page and before this, they will make a list of all the elements needed to create high-converting landing pages.
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